Facebook, the most popular social media platform from where not only you can promote your book but also garner more audience for your work. You already know even if you have a publisher, you need to market and promote yourself and your books. And the best & cheapest way is through Online & Facebook specially.

Facebook Marketing Can Help Sell Books and YOU!
Now, you want to promote yourself online, if you go for Google ads, not only it would be expensive but might not capture your niche audience. Facebook marketing is not only cheaper but also aimed at personal level. You can target those only who read this particular gene, or live in this location. Facebook marketing helps you create encouraging discussions that show you as the authority in your field or your book’s genre plus it helps to network with other authors and get events for many online & offline forum to promote your work.

Here are 10 Ways to Use Facebook to Help Promote Your Book and Yourself

1.Yes, 1.23 billion active users are now on Facebook, but many of them are not your audience.

2 The best way to reach your target audience is to create a FB page.

3 Use your FB pages to help educate your audience on what they want or need.

4 You won’t find much success in using the limited “Event Notification” – although many recommend it.

5 You can use your book cover as your FB page cover image.

6 If you really want to get more discussions going on your page, ask questions.

7 Give benefit statements each time you post something.

8 Post case studies in a blog post that includes testimonials from your clients.

9 Get discussions going with opinion questions.

10 Continue your posts and interactions with your audience almost daily.

Pinterest as we all know is a virtual pin board that helps one to explore more things in very interesting format. So, no doubt — Pinterest is third most popular social networking platform that has millions of fans. As an author, you might negate Pinterest and consider it as just cute photos or fashion website but right now, Pinterest drives more referral traffic than Twitter, YouTube, LinkedIn, and even Google+. Pinterest is more about sharing valuable information in an easy photo format. As 80% of pins are re-pinned it is important to use this platform in your marketing strategy. And contrary to popular belief, 21 percent of Pinterest users have also purchased something they found on a pin. Been an author, Pinterest is a great for platform for branding oneself & selling your stories.

How do you use it to sell books?
To sell your book, your audience needs to see you as real person, your beliefs and also glimpse of your upcoming book. You know need to share content that is descriptive, interesting and value add to the platform. You need to verify your website and link your website on each pin. Suppose a person wants to know, more about you, he can click on the image and will be directed to your website. In the same way, you can add pining feature on your website, so your follower can use you’re your content and can promote you. So that’s a key trick to keep in mind when you’re using Pinterest to market your work as an author. In order to get the most out of your marketing efforts on Pinterest, it’s important that you stay focused by regularly updating your pins & helping drive organic traffic on your web page where they can easily buy your book. It doesn’t matter if you drive them to your website, your book’s page on Amazon, or another bookstore website or blog — as long as it includes a seamless and easy way to buy your work.
Of course you can’t make direct sales with every single pin. But you can build a trust & brand followers which will ultimately ensure that you see a real difference in your sales numbers!

With growing reader base, there is a dedicated platform for all authors & the reader called Goodreads that makes reading books among the coolest thing, one can flaunt. It has over 20 million members and one can rate the book, share the current reading etc, it helps people find the next book they want to read. Image a platform, where you can lead a Q& A of your book, you can connect to your readers explicitly. More over you can gift your books to the readers you think, should read & review your book.
For marketing your work on Goodreads, you need to create an author account; it’s the free sign up account. You need to add your book in the Listopia section of the platform. From there, you can advertise also, to get better reach. The best part of Good reads is they also send your blog in their weekly trending section to all its’ member.

Google+ is not only a social platform to market, but basic platform to create your identity. Your Google search results will not only show your website but also google+ profile. One might think that profile creation is end of the game but no, it’s the start. Imagine, you are author of a book on extreme sports. Now your sports fans are not high on general platforms. The importance of Google+ is it combines a set of community, interest groups that might not be as close as on other platforms. Google+ currently boasts more than 500 million registered users. And unlike Facebook, the culture of Google+ encourages users to seek each other out based on mutual interests, rather than past or present real life connections.
Another important & unique feature is you can do LIVE video chats with your set of audience. This is great news for authors and book marketers; because people on Google+ expect to be followed by people they don’t necessarily know. Plus promoting oneself on Google+ through hash tags & blog content, it helps in strengthen your SEO

Library thing is basically on the lines of Goodreads. It is still to get popular. But, for marketing your book, you need to present in biggest library in the virtual world, Library thing has more than 600,000 members. Like goodreads , the users can rate the book while registered Library thing authors can promote events, participate in Author Chat, and add information to their author page and even give away their book. Library thing pulls and promote your work, however it don’t allow much of marketing & spamming.

Readers Favorite is another international site where you can register. Although it is a very popular site. It guarantees good reviews. It publishes only good reviews, help you network with other authors. To reach to international audience, it is nice platform.

There are many online book Clubs that as an author you can explore. There are many websites like BookDaily.com that organize page read every day. Through such website you can promote your book to thousands of new readers daily.

Best way to let people talk about your work & your book is twitter. With Twitter you can create hash tags related to your work and build conversations around it. Twitter is an extremely popular instant messaging system. Twitter has hundreds of millions of daily users worldwide. It is both a way to engage one to one with people and a way to broadcast information. There are many writers / authors active on twitter. Try searching for #amwriting on Twitter and you will see some of the activity writers are engaging in on Twitter. Twitter sells books too. With use of few software and twitter analytic tool, you can see people retweeting your content, Tweets from real people who have bought books because of Tweets, and a table showing thousands of people going to book pages on Amazon as a result of book promotion Tweets, all tracked by an independent hit tracking service. You can also see other comments at the bottom of this post from people whose books sold more because they were Tweeted about.

Free tool that has more than 40 million Wattpad users who spend a total of about 4.5 billion minutes a month reading content making Wattpad is one of the world’s largest communities for discovering and sharing stories. Wattpad might not give you instant sales but you can familiarize your reader with your cover story, if it’s a fiction you can tease readers to one or two episodes and you instant review on watt pad. If you are looking for a publisher, watt pad is best platform.